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Sylvie Bourget appointed Vice-President, Marketing
Mr. Denis Jacob, Executive Vice-President of Air Transat, is pleased to announce the appointment of Ms. Sylvie Bourget to the newly created position of Vice-President, Marketing. “We are very happy to welcome Ms. Sylvie Bourget to the Air Transat team,” said Mr. Jacob. The arrival of Ms. Bourget in this position will enable us to consolidate the airline's existing marketing efforts, especially in product and market development. Her recognized expertise and experience in the field will be a valuable asset and will contribute to the company's success,' he added.
Prior to joining Air Transat, Ms. Bourget held various executive positions with large organizations in Montreal and Toronto. Within the framework of her new functions, her main responsibilities will be to implement the company's marketing strategies for products and services—including the duty-free boutique, advertising and sponsorship activities, and cargo sales.
Air Transat, a wholly owned subsidiary of Transat A.T. Inc., is a charter carrier operating from five main bases: Montreal, Toronto, Quebec City, Halifax, and Vancouver. Its fleet of 21 aircraft primarily serves European destinations in summer, and sunshine destinations in the Caribbean, Mexico, the United States, Central and South America in winter. Year-round, Air Transat links Canada's principal cities. In addition, the airline is designated as a scheduled carrier between Canada and France, as well as Canada and Cuba. In 1999, Air Transat carried over 2,700,000 passengers. The Corporation employs 2,000.
Transat A.T. Inc., the leader in the Canadian tourism industry, is a public corporation listed on the Toronto Stock Exchange. Through its subsidiaries and affiliated companies, the Corporation is active in all aspects of the organization and distribution of travel services as well as in air transportation. Air Transat, an air carrier, is a wholly owned subsidiary, as are Air Transat Holidays (Montreal, Quebec City, Toronto, Vancouver, and Fort Lauderdale); Vacances Air Transat (France); Brok’Air (France), Voyages Nolitour (Montreal); and Regent Holidays (Toronto), which are tour operators; as well as the Tourbec travel agency chain. Transat A.T. Inc. holds an interest in tour operators Look Voyages (98%) and World of Vacations (35%); in Consultour/Club Voyages (50%), a travel-agency franchise group; and in Services Haycot (50%), an airport handling services company. In addition, Air Transat Holidays holds an interest in the incoming tour operator DMC Transat (66.7%), in Look Voyages, and in STAR Airlines (49.6%).